Many people talk about the social aspects of Web 2.0 but from the design side many people focus on interactivity as the key to Web 2.0. Mash-ups are currently the high water mark of -interactivity. Mash-ups take interactive site features and allow the user to add input and even make up new content for themselves.
In its simplest form they allow people to come together and share information, as in the case of mapbuilder.net. However that is just the tip of the proverbial iceberg. User can create their own tools using these tools. Using Pop-fly you can even create your own customized website which displays all of the information feeds you request, in other words you can take pieces of your favorite websites and combine them into a one single point portal.
As you travel up the complexity scale you get into APIs which allow web designers to pull in information from other web sites to make their sites more feature rich. While these can take a bit of tweaking to get them to function correctly they offer features that weren’t even available five years ago.
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